What is a Blog, Blogging and how can it benefit your Home Business?
A blog is a frequently updated online personal journal. It is a place to express yourself to the world. A place to share your thoughts and your passions
Blogging (verb) – the action of writing a blog
Blogger (noun) – a person who keeps a blog
Home Business Owners, Authors, Speakers, Trainers, Teachers, Writers, Passionate people, Mums, are some of the few groups of people who blog today.
The number of bloggers worldwide is in millions and continues to increase.
How can Blogging Benefit Your Home Business?
- Blogging can position you as an expert in your field.
If you are a wedding planner, children’s entertainer, party planner, caterer, fashion retailer, if you always blog on your area of expertise, people will start to see you as an expert in that field and once they see you as an expert, if they want any product or services that you offer, they will come to you first before anyone else.
- Blogging provides a means to engage directly with your customers and potential customers directly through their reading your blog, liking your blog and leaving comments and even asking questions.
This way you begin to know the topics/areas that are important to your clients, what they really want, how and where!
- Blogging draws potential customers to your site / blog through the search engines, in other words, blogging brings traffic – people to your site.
As you consistently share information on your on particular topics in your blog, you r blog will begin to show up on search engines like Google thereby bringing more visitors to your site.
Tobi Awoyemi shows women how to succeed and make more money in their Home Businesses by getting more customers & sales through blogging and social media.